About Sportova

Where design meets fitness.

Sportova is a luxury fitness and home gym design studio based in New Canaan, Connecticut. We curate sculptural equipment and craft refined wellness spaces for private residences, boutique studios, hospitality environments, and design-led projects.

Signature Home Gym Concept - image 1

01

A design-first fitness company

Sportova was founded by husband-and-wife team Sam Kimball and Madeleine Kimball to bring a more considered point of view to personal wellness spaces. We believe the gym should be treated with the same care as the kitchen, library, dressing room, or living room: planned with intention, edited for the way you move, and finished with materials that belong in the home.

Our work sits between fitness, interiors, and product curation. We source equipment with architectural presence, guide the layout and atmosphere of the room, and help clients create spaces that feel useful, beautiful, and lasting.

Founders

Madeleine and Sam Kimball

Sportova was founded by husband-and-wife team Sam and Madeleine Kimball to bring a more considered point of view to personal wellness spaces. Together, they shape Sportova around a shared belief that fitness equipment can be useful, beautiful, and fully integrated into the life of a home.

They also founded the luxury furniture and interiors business Samuel Madeleine, which informs Sportova's eye for proportion, material, and residential spaces.

Their work brings together product curation, interiors, material sensitivity, and the practical needs of training so clients can create wellness spaces that feel personal, resolved, and worth returning to.

Aspen Boutique Mountain Gym - image 1
European Design Gym - image 1

02

From equipment to complete spaces

Sportova supports projects at several scales. Some clients come to us for a single sculptural piece. Others need a full room planned from the first conversation through delivery and installation. We help define the program, select equipment, coordinate finishes, and refine the visual language so the space works with the rest of the architecture.

Our catalog brings together design-led strength, cardio, recovery, Pilates, and training pieces from makers whose equipment is built with a rare level of attention to proportion, material, and performance.

03

Our point of view

We are interested in fitness that feels integrated into life rather than hidden away. That means quieter silhouettes, better materials, intelligent storage, and equipment that can stand in conversation with furniture, lighting, art, and architecture.

From private residences and residential gyms to hospitality spaces, boutique studios, and special projects, our goal is to make wellness rooms feel more personal, more precise, and more worth using every day.

04

Our New Canaan showroom

In late 2025, we opened the Sportova showroom in New Canaan as a personal, design-minded place to experience equipment, review materials, and talk through what a private gym or wellness space can become.

Explore the showroom

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Planning a private gym or wellness space? Share what you are considering and we will help shape the next step.

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